Hyaluronic acid products are poised to continue their fast
growth, particularly in the form of hyaluronic acid injections,
according to E-Hyaluronicacid.com. The latest reason behind this
growth is Medicis’ recent announcement that it has appointed
supermodel, Frederique van der Wal to be the new face of
Restylane. Frederique, one of modeling’s most recognizing stars,
has appeared on nine Cosmopolitan and in several other
publications including Victoria’s Secret, Harpers Bazaar and
Vogue.

Frederique’s image will appear on the company’s website and on
its information brochures. Van der Wal will additionally serve
as the product’s spokeswoman for the firm’s public relation
campaign. Frederique’s visibility, along with her personal
endorsement of the product, is sure to increase the growing
popularity of Restylane. Restylane which is primarily composed
of hyaluronic acid, is already the number one dermal filler on
the US market, and many plastic surgeons predict that it will
eventually surpass collagen and botox © as the most popular
non-surgical cosmetic treatment.

In accepting her new position, Frederique stated, “Restylane is
a product in which I truly believe…Maintaining a youthful
appearance is vital to my career, so I was excited to find a
natural, non-invasive treatment that can safely erase some of
the fine lines I’ve recently started to notice.” Jonah Shacknai,
Chairman and Chief Executive Officer of Medicis responded with,
“[Frederique’s] enthusiasm for the product coupled with her
immense success in the modeling and entertainment industries and
great personality make her a natural choice for us.”

The hyaluronic acid product Restylane is the first and only
dermal filler made of crystal-clear gel called NASHA (Non-Animal
Stabilized Hyaluronic Acid). Restylane uses a dual mechanism of
action to correct wrinkles and folds. Upon being injected
beneath the skin’s surface, the NASHA gel adds natural volume
and lift to smooth wrinkles and folds. The NASHA gel integrates
into dermal tissue, then attracts and binds to water molecules
to help maintain volume. Restylane is gradually degraded by the
body’s own mechanism and disappears without any residue. In
addition, Restylane is the only FDA approved filler with
clinical data supporting its efficacy for as long as six months.

Restylane does not require any allergy or skin test prior to
injection. In addition, the reported hyaluronic acid injection
side effects have been limited to temporary redness and swelling
at the injection site. As such, Restylane appears to be one of
safest and most effective options on the anti-aging market.